Privacy Policy/Cookies

Dear Visitor,

Protecting your privacy is very important to us. The following information explains how we handle the data collected from you when you use our website or our Werder mobile applications.

A. Usage Data


1. Cookies

Our website uses cookies. Cookies are small text files that are stored in your browser cache for the duration of your browser session ("session cookies") or on your hard drive for a certain amount of time ("permanent cookies"). Cookies allow us to recognize your browser so that, on future visits to our website, we can provide you more quickly with content tailored more precisely to your personal preferences. The cookies do not store any personal data.

How can I prevent the storage of cookies?

You can configure your browser so that it accepts cookies only with your permission. Any remaining cookies can be deleted. However, disabling cookies may limit the functionality of our website. Instructions on how to disable cookies are available at Link.


2. Google Services

(Google Analytics, Google Universal Analytics, and Google DoubleClick)

a) Google Tools for Analyzing Usage Behavior with Pseudonymous Identifiers

To make the use of our webpages more comfortable for our customers, our site uses the analytics and advertising tools Google Analytics (including the Universal Analytics features) and DoubleClick by Google, created by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 ("Google").

b) How Do the Tools Work?

Google Analytics uses "cookies" (see Section 1), which are stored on your computer. These cookies enable us to analyze your use of our website.

Universal Analytics allows us to analyze activities on our websites across devices (for example, if you access our site by computer and later by smartphone). It does so by assigning a pseudonym to the user, rather than to the device. The pseudonym is a "User ID," a unique sequence of numbers that is not personally identifiable. You are assigned a User ID when you register at or when you log into your existing customer account. Google only receives the User ID and the usage data associated with the User ID. As a result, it impossible to attribute the usage data to a specific person.

DoubleClick by Google uses cookies to show you advertisements that are relevant to you. Your browser is assigned an anonymous identification number (ID). This number is used to monitor which ads appear in your browser and which ads have been viewed. The cookies do not contain personal information. DoubleClick cookies only allow Google and its partner sites to display ads that are relevant to you based on your previous visits to our website or other online sites.

c) What Happens to My Information?

The information collected by these applications is transmitted to a Google server in the USA and stored there. Google uses this information on our behalf to evaluate your use of the website, to compile reports on website activities, and to provide us, as the website operator, with additional services related to website and Internet usage. Google does not merge the information transmitted from your browser in connection with these Google services with any other data. In order to enhance the protection of your information, we use Google Analytics and Universal Analytics with the extension _anonymizeIp(). This extension processes IP addresses only in an abbreviated form to prevent any of your information from being traced directly to you.

d) How Can I Prevent My Information from Being Collected and Processed?

By using our website, you agree to have information collected and processed by Google in the manner and for the purposes described here. However, you may opt out of the collection and/or processing of your information at any time with future effect:

You can prevent cookies from being stored by adjusting the relevant settings on your browser. However, please be advised that if you opt out of using cookies, you may not be able to use all of the features of this website.

You can also prevent your information from being collected by Google Analytics and Universal Analytics and then transmitted to Google for processing. To do so, download and install the browser plugin available at LINK.

You can deactivate DoubleClick cookies by downloading and installing the browser plugin available at LINK in the section on the DoubleClick deactivation add-on. Alternatively, you can deactivate DoubleClick cookies on the Digital Advertising Alliance website, LINK .

For additional information on how Google uses cookies and the ways you can disable them, visit LINK or Google Ad Settings LINK.


3. Google AdWords Conversion Tracking

In order to evaluate and optimize our online advertising, our website uses the "conversion tracking" feature of the advertising program Google AdWords. This feature lets us identify whether users access our website through Google ads and, if so, how many users access us this way. When you click on a Google ad, Google places a "conversion cookie" on your device. This cookie has a 30-day "lifetime." If a user accesses one of our webpages through our Google ad within these 30 days, Google identifies which ad brought the visitor to our site and shares this information with us. Personal information that could be used to identify individual visitors is not collected. We only receive a statistical analysis of the total number of users who clicked on our ads and were directed to our site.

For more information on Google Conversion Tracking, visit 

You can opt out of conversion cookies, and therefore prevent conversion tracking, by:

  • configuring your browser so that it does not accept cookies. However, doing so may limit the functionality of our website and services; or
  • deactivating Google's personalized advertising in the Google Ads Settings:

4. Facebook - Pixel

With the given consent, which you have confirmed: 

“I confirm the usage of the custom audience pixel.”

We will use an additional Conversion –Tracking Tool to evaluate our advertisement activities on Facebook. This Facebook pixel service is made possible by

Facebook Inc.
1601 S. California Ave,
Palo Alto,
CA 94304,

With this service, we as well as Facebook can keep track of the user’s actions after they have clicked on a Facebook advertisement. This way, we can analyze the effectiveness of Facebook advertisements for statistical and marketing research purposes with the aim of optimizing advertisement activities.

The collected data is kept anonymously which means we cannot trace the identity of the user. However, the data will be saved by Facebook, so Facebook can bring a connection between the advertisement and the user profile. Facebook will use this information for their advertisement purposes, according to the Facebook record usage policy (

You can allow Facebook as well as their partner organizations the display of advertisements on and off of the Facebook page. A cookie can be installed on your computer for this purpose.

We only implement a Facebook pixel with your personal consent. This consent for implementing the custom audience pixel can only be given by users who are older than 13 years. In case you are younger than 13 years, we kindly request you to ask your legal guardian for their consent. You can revoke your consent any time.

Please click the following button if you want to revoke your consent.


5. AddThis

Our website uses "AddThis" plugins to make it easier for you to add bookmarks. AddThis is a service provided by AddThis LLC, 8000 West Park Drive, Suite 625, McLean, VA 22102, USA. It uses cookies (see Section 2) to transmit information (for example, time of use and browser language) to AddThis in the USA, where the information is processed. For more information on the scope and purpose of data collection and use, visit We do not collect or process the information. You may prevent the use of your information at any time by accepting an "opt-out cookie." For help, please visit the above URL.

6. Log Files

When you visit a page of our website, by default our web server collects the name of the retrieved file, the date and time of access, the amount of data transferred, and any error messages. It may also identify your computer's operating system and browser, as well as the website that you visited before accessing our site. We use the data in the log file to enhance system security and prevent abuse (for example, to detect and prevent hacking attacks).

B. Personal Information (Inventory Data)

1. Registering with WERDER

In order to use our online services, you must be registered with us.

a) What Information Do You Collect and How Do You Use It?

For your registration, we need certain information from you, such as your name, address, date of birth, email address, and a username. The fields that must be filled out for registration are marked as mandatory in the login menu. Other information (such as your cell phone number) is optional. We store and use the information you provide only to render the services requested by you, such as for ticket sales, WerderTV subscriptions, or purchases in our store.

b) Bank and Credit Card Information

For certain paid services, we also require bank or credit card data.

We only store your bank details if payment is made by direct debit. If you choose to pay with a credit card, we need your credit card information. Credit card information is not collected by us. It is collected directly and exclusively by the payment service providers commissioned by us, which specialize in online transactions. This way, you can shop with confidence.

c) Can I Buy Something from the Fanshop Without Registering?

You must register before you can purchase anything in our Fanshop. The information we collect to process the purchase is not stored in the central database (see Section 3). It is only collected and stored in the store system.

2. Storage of Personal Information in a Central Database

a) Central Storage

When you register with us, we store the information that we collect in a central database, which is operated by SV Werder Bremen GmbH & Co KG aA. All companies in the WERDER BREMEN Group use the database to provide services.

Companies in the WERDER BREMEN Group Currently Include:

Sport - Verein „WERDER" von 1899 e.V.
WERDER BREMEN Fan - Service GmbH

b) Why Is the Information Stored Centrally?

Our online services are based on a client system that is used by all companies of the WERDER BREMEN Group, which can access the central database through the system. This system enables us to render services more economically and more effectively, provide better data protection from third parties, and avoid duplicate records. It also makes our system more user-friendly for you. You only need one user account to access all WERDER services. When you create one profile with a username and password, you can also use it for other types of services.

4. Newsletter

You will receive a newsletter from us only if you choose to receive this service. If you decide that you no longer wish to receive newsletters, you can cancel your subscription at any time. You will be reminded in each newsletter that you may choose to opt out.

5. Advertising

If you have expressly consented to the use of your personal information (especially including your email address) by the companies of the WERDER BREMEN Group for advertising and marketing purposes, your information may also be transmitted within the WERDER BREMEN Group (see above, Section 3 a) and used to provide information on membership and promotions, as well as for offers by WERDER sponsors. Your information is not disclosed to third parties outside of the WERDER BREMEN Group. You can revoke your consent at any time. In each of our marketing materials, we include a specific notice reminding you that you may choose to opt out.

6. Information on the Werder Payment Card (WERDER CARD) and How to Apply Funds to the Card

  • No personal information is collected when the WERDER CARD is issued. The card is issued "anonymously."
  • Your personal information is not collected if you pay cash to load funds onto your card. The chip on the card only stores information on the amount paid to load the card. This amount is applied as credit to the card with the specified card number.
  • If you use your EC or credit card to load funds onto your WERDER CARD at one of our recharging points, the information from your card is sent directly to the relevant payment service provider. We do not store card information. If the amount applied to the card is accepted, it is stored on the chip of your WERDER CARD.
  • If you reload your WERDER CARD online at, the information provided by you is not stored by us. It is sent directly to the relevant payment service provider.
  • The purchases made with the WERDER CARD cannot be traced to any specific person.

7. Security of Personal Information

We take all reasonable technical and organizational precautions to protect your information. All of the webpages that request sensitive information from you are encrypted before being transmitted to us. This provides the best possible protection against unauthorized access.

8. Redirection to Other Websites

In order to extend our range of services, our websites may contain links to external websites. Other providers are responsible for the content of these external sites. Please refer to the privacy policies of our advertising partners for information on how they collect your personal data. You will know you are being redirected to another website when a new browser window opens and a new URL is displayed in the address line of your browser.

9. Social Media Plugins

Parts of our website may include Share buttons for the social networking sites Facebook, Twitter, and Google+ ("networks"). The Share buttons can be identified by the Share icon, which is displayed next to the word "SHARE." When you click on this button, icons for the three networks appear.

In order to protect your personal information as well as possible, the Share buttons integrated into our site are only activated when you click on the icon for one of the networks. A connection to a social networking server is established only after you have clicked on the corresponding network icon. If you simply access or visit our site, none of your information is transferred.

When you click on a button, your browser establishes a direct connection to the server of the network operator. The operator transfers the content of the Share button directly to your browser and embeds it on the website. This informs the network operator that you have accessed a specific page of our website. If you are logged into the relevant network at the same time, the visit to our website can be associated with your account. If you want to prevent this association, you should log out of the network before clicking on the Share button.

For details on the purpose and scope of data collection by the networks, as well as the further processing and use of the data, and for information on your rights and options for configuring your settings to protect your privacy, please refer to the privacy policy of the relevant network operator:

10. Use of External Service Providers

Soccer is our dominant field of activity. As a result, we leave the technical implementation and maintenance of our Internet service to professionals who are more familiar with these tasks. Our external service providers are obligated to comply with our Privacy Policy.

11. Data Protection Rights

Sections 34 and 35 of the Federal Data Protection Act [Bundesdatenschutzgesetz (BDSG)] give you, the user (referred to in the law as the "data subject"), the right to demand information from us at any time on the data that we store and the reason for this storage. In addition, you may correct erroneous information or delete any information that has been stored unlawfully or is no longer required. To exercise your rights, please contact our Privacy Officer (see Section 13).

12. Responsible Authorities under Section 3, paragraph 7 of the BDSG

Services Responsible Authority


SV Werder Bremen GmbH & Co KG aA
Franz-Böhmert-Str. 1c
28205 Bremen
FANSHOP und NEWSLETTER (FANSHOP) Werder Bremen Fan-Service GmbH
Hoerneckestraße 11/13
28217 Bremen
WERDER CARD Werder Bremen Payment GmbH
Franz-Böhmert-Str. 1c


13. Data Protection Officer

Our Data Protection Officer, Mr. Bertold Frick, is responsible for all issues related to data protection. Please contact him by email at datenschutzbeauftragter(at)

V 3.3, Bremen, March 2018